Episodes

Marketers often exist within a bubble that messes with their perception of their audience. They build ideas about their customers based on their own desires and preconceived notions about different segments, thinking that older audiences are slow and don’t engage with brands online. That an instant conversion is always a win. And, most dangerously, that everyone looks and acts like them.

So many businesses say they have a data-led strategic approach to their marketing…but what does that really mean? Our two hosts Siobhan and Russell debunk common misconceptions about marketing analytics and tell you the real metrics you should pay attention to. 

How can a social or environmental purpose help your marketing? And why do so many companies mess it up? I speak with Fiona Ras-Jones about the right ways (and wrong ways) to build a purpose-driven business.

Good SEO is not just a box to check, but should be a key part of your core business strategy. Maeva Cifuentes explains how strong SEO starts with good research, a holistic approach, and a consistent framework.

Strong partnerships begin with real relationships, and that’s definitely true when it comes to partner marketing. Juliana Jackson explains how SaaS companies can use research and data to better understand the needs of agencies, leading to mutually beneficial partnerships for both parties — and for the users on the other end of the line, too.

Marketing is all about service — and those who do it best truly care about the issues they’re trying to solve. I speak with Andra Zaharia, a Content Marketing specialist with cybersecurity expertise, about human connection, personal experience, and why it’s so important to have a personal stake in your work.

How do we create more inclusive marketing? It’s all about intentionality. Strategist and consultant Sonia Thompson shares her advice on how to choose your audience, serve their needs, and make them feel included in all aspects of your business.

Words are powerful. As marketers, we know this is true. Yet so many businesses struggle to find the right message. If you want to unfuck your messaging, you’ve got to lead with the customer.