Good SEO is not just a box to check, but should be a key part of your core business strategy. Maeva Cifuentes explains how strong SEO starts with good research, a holistic approach, and a consistent framework.
Want to Serve Your Audience? Get Some Skin in the Game
Content
Customer Research
Marketing
Marketing is all about service — and those who do it best truly care about the issues they’re trying to solve. I speak with Andra Zaharia, a Content Marketing specialist with cybersecurity expertise, about human connection, personal experience, and why it’s so important to have a personal stake in your work.
Words are powerful. As marketers, we know this is true. Yet so many businesses struggle to find the right message. If you want to unfuck your messaging, you’ve got to lead with the customer.
When was the last time you invested in a content audit for your website? A good content audit will help you decide which content to keep, re-write, update, or delete. If you keep convincing yourself that a content audit isn’t necessary, this episode of the Marketing Unf*cked podcast will change your mind.