One simple truth is redefining the marketing landscape: consumers are getting smarter. With businesses like Amazon setting an increasingly high bar for customer experience, doing the bare minimum is no longer enough — especially when algorithms are learning to judge website quality on how much businesses care about their customers. But with so few willing to invest in delivering quality online experiences for their customers, what’s to be done?
Good SEO is not just a box to check, but should be a key part of your core business strategy. Maeva Cifuentes explains how strong SEO starts with good research, a holistic approach, and a consistent framework.