Implementing Privacy by Design

Google Analytics Tracking Guide

A Google Tracking Guide

Stop Overcollecting Data. Start With Privacy First.

Are you drowning in Google tracking configurations, uncertain if you're collecting more user data than you need—or should?

The Google Tracking Guide gives you a complete roadmap to configure Google Analytics 4, Google Tag Manager, and Google Ads with privacy as the foundation, not an afterthought.

Created by Siobhan Solberg of Raze Consulting, this comprehensive guide walks you through implementing privacy-first tracking that balances your business needs with user privacy.

Why This Guide Matters Now

  • Increasing privacy regulations across regions requires thoughtful implementation

  • Default Google settings often collect more data than necessary

  • Overcollection risks include regulatory non-compliance and loss of user trust

  • Setting up correctly from the start is easier than fixing problems later

What You'll Get

  • A 20-page comprehensive guide with step-by-step instructions

  • Complete privacy-preserving configurations for GA4, GTM, and Google Ads

  • Visual walkthroughs of each important setting

  • Practical screenshots showing exactly where to click

  • Ready-to-use checklist to track your implementation progress

  • Detailed explanations of which data is affected by each setting

  • Links to official Google documentation for further reference

  • Free updates as Google's systems change

Who This Guide Is For

  • Marketing teams implementing Google tracking tools

  • Developers setting up analytics and advertising tracking

  • Privacy officers ensuring compliant data collection

  • Business owners wanting to balance analytics needs with privacy

  • Consultants implementing best practices for clients

What You'll Learn

  • How to determine which version of Consent Mode is right for your needs

  • Where to find and disable enhanced measurement and user data capabilities

  • Proper configuration of data sharing settings across Google services

  • How to implement consent types for individual tags

  • Methods for redacting personal data from your analytics

  • Understanding of which data is affected by each privacy setting

Start With Privacy By Design: $29

For less than the cost of one hour of consulting, you'll get a complete guide to implementing privacy-first Google tracking that puts you in control of exactly what data you collect.

Bonus: Register for free updates to ensure you stay current as Google changes their systems.

What Others Are Saying

"This guide saved me hours of research and gave me confidence that our Google tracking implementation is both effective and privacy-compliant." - Stephanie M., Marketing Director

"I can vouch, this is good! Clear and straightforward." - Drew M., Marketing Agency Founder

"Excellent—super clear and looks legally accurate" - Robert B., Data Protection Advisor

"Thank you, Siobhan, this was a treasure trove of practical resources. Many thanks for providing such great value." - A., Privacy Analyst

Frequently Asked Questions

Is this a one-time purchase? Yes! You get the complete guide for a one-time payment of $29, plus free updates.

Will this work for my existing Google Analytics setup? Yes, though the guide recommends caution when modifying existing setups. It provides clear instructions for both new implementations and updating existing ones.

Does this replace the need for a Consent Management Platform (CMP)? No. The guide clearly explains that Google Consent Mode is not a CMP and works with your existing consent solution.

Will this make me fully compliant with privacy regulations? While this guide helps implement privacy-preserving tracking, complete compliance depends on your specific circumstances and legal requirements. The guide is not legal advice but a technical implementation resource.

How will I receive updates? After purchase, you'll have the option to register for free updates, which will be delivered directly to your email.