Episodes

How can a social or environmental purpose help your marketing? And why do so many companies mess it up? I speak with Fiona Ras-Jones about the right ways (and wrong ways) to build a purpose-driven business.

Strong partnerships begin with real relationships, and that’s definitely true when it comes to partner marketing. Juliana Jackson explains how SaaS companies can use research and data to better understand the needs of agencies, leading to mutually beneficial partnerships for both parties — and for the users on the other end of the line, too.

Marketing is all about service — and those who do it best truly care about the issues they’re trying to solve. I speak with Andra Zaharia, a Content Marketing specialist with cybersecurity expertise, about human connection, personal experience, and why it’s so important to have a personal stake in your work.

How do we create more inclusive marketing? It’s all about intentionality. Strategist and consultant Sonia Thompson shares her advice on how to choose your audience, serve their needs, and make them feel included in all aspects of your business.