Mark Rofe is the answer to the question, ‘what happens when you combine a great mind for marketing with a love for humorous stunts?’ With several e-commerce businesses, a PR course, and a viral billboard campaign advertising himself in his portfolio, Mark has a unique perspective on digital marketing and PR. But is there anything he wants to Unf*ck about the industry?
Join me, Siobhan Solberg, and my co-host Russell McAthy as we chat with entrepreneur and digital marketer Mark Rofe about running a Christmas tree farm. Yes, really! In our ‘Christmas’ episode, we delve into the real impact of the cost of living crisis on consumers, how to time Christmas campaigns, and why having fun with marketing can be hugely rewarding.
In this episode:
What happens when you buy a billboard at the beginning of a global pandemic?
Can you create a successful business by solving real problems with fun solutions?
How does the rising cost of living impact customers' engagement with e-commerce brands, especially seasonal ones?
How do your PPC campaigns change from the first year to the second year of running an online business?
How can you time your Christmas campaigns perfectly to avoid being caught in a landslide?
When building a course, all advice should be actional and useful
What’s the difference between traditional PR and digital PR?
What three things would Mark Unf*ck about marketing?
Mark Rofe’s directory of links: